Taking on an Instagram page that had been dormant for years and bringing it back to life was a challenge I enthusiastically accepted for La Romana dal 1947 – based in Varese. I worked on reactivating their online presence, building a fresh, consistent communication strategy capable of conveying the true essence of the brand: tradition, quality, and a genuine love for artisanal gelato.
During a particularly interesting period for the brand, marked by its collaboration with Netflix and the creation of four special flavors, I oversaw the production of visual content designed to engage new users. Through photos, daily stories, and dynamic reels, I worked to give rhythm to the page and make each post an opportunity to tell something new, stimulating interaction.
From a visual standpoint, I worked to faithfully maintain the company's established graphic style, respecting the colors, style, and communicative tone that distinguish it. I focused on producing photos and videos consistent with the brand's identity, creating clean, polished content in line with the official guidelines. The goal was to give continuity to the existing communication, enhancing it through a constant flow of images and reels capable of presenting the product in an authentic and engaging way.