Miiah - Touch of Color is a project that I followed from start to finish, and it gave me the opportunity to experiment with colors. I created the entire visual identity: from the logo to the color palette to the packaging design for the line of demi-permanent shades, designed for professionals in the field.
The idea was clear from the start: to convey professionalism without sacrificing a fresh, colorful touch. The packaging, lively and distinctive, wants to talk about beauty in an accessible and contemporary way, with a visual language that combines elegance and spontaneity.
A complete project, which allowed me to combine creativity and strategy, highlighting the Miiah brand.