Miiah - Touch of Power is the Miiah brand's line of professional permanent hair dyes designed to offer reliable performance and long-lasting results. I oversaw the visual identity project, from the graphic concept to the packaging design, with the aim of conveying the solidity and expertise that this line represents for professional hairdressers.
The visual tone is stronger than in other lines of the brand, in line with the technical nature of the product. The choice of black as the dominant color-already present in another of the client's products-was integrated within a consistent and recognizable visual system, where the logo maintains Miiah's distinctive colors, creating a visual bridge with the rest of the range.
The result is a strong, uncluttered image that communicates directly but with style. A complete project, where I worked to combine functionality, aesthetics and brand consistency in every detail.